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PLUS® OPENS BREAKTHROUGH MANUFACTURING
AND DISTRIBUTION CENTER IN THE PEOPLES REPUBLIC OF
CHINA

New PLUS® subsidiary, SHANTOU PLUS INSTRUMENTS
LTD., becomes the first company to be licensed by the Chinese government
to manufacture and sell digital projectors in China;

Based in Shantou City, in the Guandong area of China, SHANTOU PLUS
INSTRUMENTS is expected to produce 33,000 projectors during its first
full year of operation, which commenced February 7, 2001.

ALLENDALE, NEW JERSEY, March, 2001 — Moving aggressively to lower its manufacturing costs while taking an early lead in an important new geographic market, PLUS® Corporation of Japan today announced that it has opened the first digital projector production and distribution center in the Peoples Republic of China. The new center, which commenced operations on February 7, 2001, is a subsidiary corporation called SHANTOU PLUS INSTRUMENTS LTD., formed in partnership with the company's Hong Kong based sales agent, ON SYSTEM LTD., and China based sales agent, SHANTOU XUNTAI CO., LTD.

More importantly for the strategic long-term goals of PLUS®, SHANTOU PLUS is the first company to be licensed by the Chinese government to manufacture and sell digital projectors in China. It is expected that SHANTOU PLUS will manufacture and distribute 33,000 units worldwide during its first full year of operation and enable the company to lower its overall cost of manufacturing — which will strengthen PLUS®' competitive position in worldwide projector markets.

"The opening of this new production and distribution center in China will have a major impact on our worldwide sales and marketing efforts," today said PLUS® Corporation of America President Tom Oishi. "Because we are the first company to receive a license to manufacture and market digital projectors in the critically important domestic Chinese market, we can expect to realize immediate increases in our sales volume, which will add to our worldwide market share. At the same time, because this facility will effectively reduce our cost of manufacturing, PLUS® will be able to offer more competitively priced high performance digital projectors to an increasingly price sensitive global market."

According to Oishi, the announcement of the new China facility follows on the heels of last month's acquisition of Lightware and comes at a time when PLUS® is rapidly becoming a leading brand of high performance digital projectors and communications products in the North American marketplace. "Last year, we increased our North American sales of digital projectors by 75% and introduced the world's first series of 3-lb. digital projectors. Our growth targets for 2001 are even more ambitious and we look for the new China facility to help us meet our aggressive sales and market share objectives."

In addition to sales of its branded projectors, the company is now a leading OEM equipment supplier for a number of prominent projector companies. "As a company, PLUS® is focused exclusively on meeting the needs of mobile communications professionals. This is the focus of our entire R&D effort," Oishi explained. "Increasingly, therefore, this expertise is being put to use by a growing number of companies that are becoming our OEM partners. It is this combination of branded and OEM sales that will, we believe, help to ensure our long-term success in the worldwide mobile presentations and communications marketplace."

About PLUS® Corporation of America:

Headquartered in Allendale, New Jersey, PLUS® Corporation of America is an industry leading manufacturer and marketer of extremely sophisticated, ultra-lightweight, and ultra-portable digital projectors, full featured electronic copyboards, and real-time interactive white boards. PLUS® communications and information products are designed to provide mobile communications professionals as well as medical professionals, attorneys, teachers, trainers, and government agencies with an unprecedented degree of high performance value. The company is a wholly-owned subsidiary of PLUS® Corporation of Japan, a 50-year old, $1.5-billion manufacturer and marketer of presentation, office, and communications products.



 
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