LIGHTWARE, DUKANE TEAM UP TO OFFER
ULTRAPORTABLE PROJECTORS
Strategic Partnership Creates Broader Support For Dealer Channel,
Expands Consumer Purchasing Options
BEAVERTON,
OR
January 5, 2000 Lightware, the leader in portable, affordable
projection technology, is transitioning support of the audio visual
reseller channel to private-label partner Dukane in a move to better
serve dealers, as well as consumers.
"Lightware
strives to let end users buy where they want to buy, and AV dealers
are a key component to this strategy," Jim Searles, senior vice
president of sales and marketing, Lightware, said. "Dukane has years
of experience providing products, services and support to hundreds
of dealers. Making Dukane the interface for the Lightware brand
and product line to our select group of AV dealers makes sense."
Lightware
provides Dukane with the 5.3 pound Scout projector under the Dukane
label Mite-E-Lite, as well as Lightware-branded projectors, for
distribution through AV dealers.
"We
are delighted with this opportunity to extend our partnership with
Lightware and better serve both the AV dealer channel and end user
customers," Jean Stone, president, Audio Visual Products Division,
Dukane, said. "It's a win-win situation. The AV dealers get more
product from a single source with considerable experience at dealer
sales. End user customers have a wider variety of products from
which to choose at their local AV dealership. And both Dukane and
Lightware get to concentrate their efforts on what they do best."
About
Dukane
For over forty years, Dukane's Audio Visual Products Division has
provided customers around the world with reliable, high-quality
audio visual products, including LCD display panels and data/video
projectors, overhead projectors, microfilm readers and silent/sound
filmstrip projectors. And with a network of trained professional
dealers available to provide personal and localized sales support,
Dukane is committed to meeting each customer's particular needs.
About
Lightware
Lightware, the leader in portable, affordable multimedia projectors,
distributes its products through leading resellers of electronics
and presentation systems in the U.S., Canada and worldwide. Lightware
products can also be purchased directly at www.lightware.com
or by calling (800) 211-9001. For product information, contact Lightware,
Inc., 9875 SW Sunshine Court, Suite 200, Beaverton, Ore., 97005.
Telephone: (800) 211-9001.
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