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LIGHTWARE PUSHES PROJECTOR
INDUSTRY TO NEW LEVEL WITH AGGRESSIVE PRICE DROPS
Award-Winning VP800 Available for $1,495; Microportable Units
from $1,995
BEAVERTON,
OR May 30,
2000 - Lightware, the leader in portable, affordable projection
technology, is aggressively re-pricing its product offering providing
new purchasing options for the end user, making projectors easily
accessible and affordable to the consumer marketplace.
The microportable
Scout and Scout 2000 are setting new industry standards at $2,195
and $1,995 respectively. At just $1,495, the award-winning VP800Plus
is the first projector to break the $1,500 mark. And, the company's
high-end L-1020Plus is being reduced by $1,000 to $2,995.
"In order
to bridge the gap between the projector and consumer electronics
markets, we must offer the end user a total value proposition: feature-rich,
ultra- and microportable projectors at low prices," Jim Searles,
senior vice president, sales and marketing, Lightware, said. "Lightware
has always shaped the projector industry with our designs and pricing.
Now, we are looking to dramatically expand the scope of our customer
base by bringing prices to a new low. We expect our competitors
to follow suit."
The VP800Plus,
widely recognized as the best-selling projector in its category,
provides full multimedia capability at just 9.3 pounds. Upside down
and reverse imaging modes allow the 350-lumen SVGA projector to
perform as a ceiling-mounted or rear projection unit.
For presenters
on the go and full-time mobile professionals, Lightware is reducing
the price on the entire family of microportable Scout projectors
- now $1,995 to $2,495. The 5.3-pound multimedia Scout, $2,195,
projects data and vivid video from almost any source. Two 2-watt
speakers provide stereo sound. At $1,995, the Scout 2000 offers
people with multimedia-equipped laptops the option of a data-only
projector in a 4.9-pound package. In June, Lightware will present
a new high performance Scout XL at just $2,495.
At the
top of Lightware's product line is the 800 lumen L-1020. A zoom
lens, customizable logos, storage for five display settings and
crisp native XGA resolution round out the unit - great for the boardroom
or the living room.
Lightware
offers consumers compelling options in how they purchase. All Lightware
products can be purchased direct from the manufacturer at www.lightware.com
and be delivered the next day. The "Try Before You Buy" program
offers rental units for $99 per day. The first two days of rental
fees can then be applied to the price of the projector. Lightware's
exclusive leasing program allows small business and SOHO professionals
to work out the payment plan that best fits their budget.
About
Lightware
Lightware's LCD projectors are used for computer and video presentations
in business, training and educational applications. The veteran
management and product development teams have more than 50 years
of projection industry experience and hold numerous patents. For
more information, contact Lightware
at (800) 211-9001.
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