ONYX SOFTWARE WINS MICROSOFT INDUSTRY
SOLUTION AWARD FOR BEST INTERNET SOLUTION
Onyx's Winning Customer Example Highlights
Integration of CRM and e-commerce into Complete e-Business System
Bellevue,
WA
November 03, 1999 - Onyx Software Corporation (NASDAQ: ONXS),
a leading provider of Web-based Customer Relationship Management
(CRM) systems, today announced that it was awarded Best Internet
Application for delivering a complete e-business system (online
marketing, sales, e-commerce and service) to Lightware Corporation
at the 1999 Industry Solution Awards for Customer Relationship Management.
Sponsored by DCI, Microsoft, (NASDAQ: MSFT) and Sales and Marketing
Automation and independently judged by a panel of industry experts,
the awards recognize technical excellence for CRM solutions leveraging
Microsoft technology. Onyx's customer Lightware, the fastest-growing
developer of cutting edge LCD projectors in the industry, converted
their business from a traditional reseller-based distribution channel
to a direct Web-based distribution and full service channel in less
than 12 weeks using Onyx Front Office.
"Onyx
is known for rapid implementation of e-business software at companies
of all sizes," said Onyx Software President and CEO, Brent Frei.
"Onyx Front Office has been instrumental in redefining age-old business
processes to help bring companies to the Web, and this prestigious
award recognizes the tangible benefits our customers are receiving
from Onyx Front Office in real world scenarios."
"Onyx
Software demonstrated a very powerful e-business story and won an
award for Best Internet Application as a result," said Frederica
Carpenter, Industry Manager for Customer Relationship Management
at Microsoft. "Onyx and Lightware have maximized the Internet and
optimized Microsoft's technology to ensure Lightware's customers
are getting superior response and Lightware's employees are empowered
to be more effective and productive using Onyx Front Office. This
is a very compelling example of how a company can quickly enhance
its brick- and- mortar operations and compete aggressively via the
Web."
Lightware
integrates CRM and e-commerce
Before implementing Onyx Front Office, Lightware Corporation was
faced with a significant e-business challenge. Their business was
completely based on a traditional reseller distribution channel,
and in the growing age of the Internet they felt the need to adopt
a more efficient, cost-effective method for customer interactions.
Lightware needed to showcase new products and deliver them directly
to their end-user using the Web.
Lightware
used Onyx Front Office to automate their business processes, create
a direct sales model in 12 weeks and provide their customers with
the first e-business solution in their industry. Lightware is now
able to capture sales leads directly from their web site, respond
to sales and service requests instantaneously, provide customers
self-service capabilities via the Internet, increase employee efficiency
and see an increase in revenue opportunity due to the creation of
their Web-based sales channel. Onyx Front Office was implemented
at Lightware by equarius, an Onyx systems integration consulting
partner with extensive e-business experience.
"Onyx
Front Office laid the foundation for the integrated e-business solution
that Lightware needed to stay ahead of the competition," said Lightware
President, Al Patz. "Onyx provided both the technology and expertise
of how to change our business model to become the Internet-enabled
company our customers were demanding."
Lightware's
LCD projectors are used for computer and video presentations in
business, training and educational applications. The veteran management
and product development teams have more than 50 years of projection
industry experience and hold numerous patents.
About
Lightware Corporation
Lightware is a leading developer of cutting edge LCD projectors,
used for computer and video presentations in business, training
and educational applications. The company distributes its products
through leading resellers of electronics and presentation systems
in the U.S., Canada and worldwide as well as direct through a telephone
sales force and the new e-commerce
website. For product information, contact Lightware, Inc., 9875
SW Sunshine Court, Suite 200, Beaverton, OR, 97005. Telephone: 800-211-9001.
About
equarius
equarius, a privately held company headquartered in Bellevue, Washington,
is a systems integration consulting firm focused on providing integrated
e-business solutions utilizing Microsoft BackOffice to take full
advantage of the power of the Internet. equarius is a Certified
Microsoft Solutions Provider and partners with Onyx Software, Great
Plains and Concur Technologies, developers of three best-of-market
enterprise applications.
About
Onyx Software
Onyx Software Corporation (NASDAQ: ONXS) is a leading provider of
Web-based Customer Relationship Management (CRM) systems. The company's
innovative e-business software combines comprehensive CRM functionality,
third party applications and Internet content into personalized
digital workplaces for marketing, sales and service employees, business
partners and customers. The company's systems are scalable, flexible,
reliable and deploy quickly resulting in a rapid return on investment
and industry leading customer satisfaction. Onyx Software operates
worldwide, supporting large, medium and small companies such as
American Express, Cognos, Credit Suisse, FirstWorld Communications,
Giga Information Group, InfoSpace, Interactive Intelligence, NTL
Internet, Plumtree, Portland Trailblazers, Prudential, Sharp Electronics,
Sierra Health Services, Singapore Press Holdings and US Bancorp
Piper Jaffray. For more information call 1-888-275-6699, visit the
Onyx Website at www.onyx.com or
email info@onyx.com.
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